ReDESIGN LABEL
Rediscover denim through design.
Reinterpreting the beauty of natural aging and wear, this label brings expressive, highly crafted jeans to life.
Enjoy a pair that delivers playful character and standout style in a single piece.
A New Denim Experience by Japan Blue Jeans
What is ReDESIGN?
ReDESIGN is all about reimagining the beauty of denim’s natural aging as intentional design.
The diverse fading and wear patterns that develop over time become part of the aesthetic. By redefining these aging details as deliberate design elements, we bring out denim’s intrinsic charm to the fullest.
With authentic, long-worn looks and thoughtfully reinterpreted wear details, the ReDESIGN LABEL delivers rich texture and character that you can enjoy right from day one.
About Japan Blue Jeans
－ Japan Blue Jeans is a brand born from a textile manufacturer, built on the belief that jeans begin with fabric.
From the very start, we’ve pursued what truly deserving denim should be, guided by the heritage of Okayama–Kojima’s traditional production environment. By combining this foundation with modern technologies—cutting-edge materials, techniques, and textile innovations—we aim to create denim experiences unlike anything before.
KEY QUALITIES
01 | A Fully Defined Style That Speaks for Itself
Visually striking and unmistakably unique, ReDESIGN jeans stand out at first glance. Designed aging details deepen the overall look, infusing your outfit with depth and personality.
- Reconstructing natural aged aesthetics as intentional design
- A fresh way to enjoy denim starting from its story
- Commanding presence and a distinctive personal style
02 | Okayama–Kojima’s Processing Excellence
Expressive and detailed finishes achieved through a blend of skilled handwork and advanced processing techniques. The meticulous craftsmanship allows for rich expression and unique textures that define each pair.
- World-class processing know-how
- Realistic used denim effects crafted by seasoned artisans
- Distinctive character with trustworthy quality
03 | Modern Silhouettes with Everyday Comfort
Balanced design and comfort come together in contemporary three-dimensional silhouettes. These jeans maintain high design appeal while offering comfort that suits everyday wear.
- Refined design interpreting aging details
- Pattern engineering that flatters without clinging
- Beautifully studied silhouettes designed for modern life
ReDESIGN JEANS LINEUP
Redefine Your Denim Experience.
The ReDESIGN LABEL changes your standard for jeans.
Innovative denim for everyday life.
STANDARD
The look of vintage denim, with a comfort you wouldn’t expect at first glance. A new standard from Japan Blue Jeans.
ReDESIGN
Reinterpreting denim’s natural aging and reconstructing it as a design concept from multiple perspectives.
SELVEDGE
The culmination of traditional craftsmanship from Kojima, Okayama. Created on vintage shuttle looms and perfected by skilled artisans.